It’s an educational experience when you participate in Titleist’s co-op, just like finding the best golf club in the game.
That’s the design.
In this week’s golf episode, co-hosts Johnny Wunder and Jake Morrow asked Jake Morrow, a Titleist Performance Institute assistant Lucas Bro, how he informed clients how to play better golf by explaining how their club worked for them.
“I’m really trying to push players to think about their game and understand all the leverage and what they can start, and what’s important and unimportant,” the brother said. “I’m trying to teach me every player that suits me for my job. That’s my approach.”
Wunder has now been fitted twice by the brothers and says he is the first person he actually heard, loudly explaining the club’s ability and physically psychological level. Wunder takes the example of this: a player with a right-handed lady actually worried about the left-handed lady, which the brother explained earlier.
But he continued, TPI tried to take advantage of the idea that all players wanted was golf.
“Everyone wants everyone to do well. But in the end, like you guys, like you’re teaching people how to really do that, that’s unique,” Wunder said. “I think what you’re using is the golf IQ stuff, it’s like being around your schoolbag. That’s why it’s so fascinated by me because I feel like the next five to ten years, analytics will drive the right fit, and analytics will drive performance.”
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The whole philosophy comes from his predecessor, brother said. He came to him with another example and said that he wanted to hit his seven irons further away. But the brother might want him to hit his own 7 iron so he can control it better.
