“You can’t be serious!”: Tennis business marketing errors are still happening in 2025
You know the quote “You can’t be serious!” John McEnroe shouted in an incredible referee. Frankly, we feel the same whenever we see the tennis business still using blurry photos on social media posts or ignoring basic digital visibility (like Google business profiles). In 2025, it’s not only old-fashioned, but self-destructive.
Whether you run a tennis club, a full-time coach, a school of management or a tennis gear for sale, it’s obvious: outdated marketing is making your players, customers and profits lose.
Good news? These errors are common, easy to resolve, and once resolved, can be distinguished from competitors almost overnight. Let’s browse the biggest marketing mistakes Tennis business is still going on.
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1. Still scanning ABD blurred photos with flyers on Instagram
We get it, you made a flyer for your summer camp and now you want to publish it anywhere. But when you upload a wrinkled paper scan or a blurred JPG into your feed, it screams unprofessional. Platforms like Instagram are visual. Your graphics should reflect your brand, and your brand shouldn’t look like it’s like taking off the bulletin board. Smartphones can take great photos and tools, such as Canva or Pikzels, which can create clean brand visuals. Keep text minimal and readable on mobile devices.
2. Ignore Google business information
Google business information is The first Let people see your business when people are looking for tennis lessons near them. However, too many clubs have unclaimed lists, old addresses or no comments.
Why it matters: It is free SEO. This is your online storefront. And if you don’t show up or worse, bad information will appear, you will lose potential customers.
How to fix it: Ask your list (download this list to speed up), keep hours and services updated, upload photos, post weekly and actively request comments.
Want to further improve your local SEO? Try Alli AI for optimization suggestions for actual moving needles.
3. Don’t build an email list
It’s risky to put all your eggs in your Instagram basket. An algorithm changes that your account is suspended or your arrival tank. Email lets you My own Your audience. This is the most reliable way to communicate with past, present and prospects.
Easy to start: Use the registration form on your website and on social media. Free gifts are available, such as “Top 10 Tennis Exercises for Children” PDF. Use tools such as constant contact to maintain consistency.
What to send: Monthly newsletter, upcoming program announcements, early bird promotions.
4. There is no clear quote or pricing online
If your website or Instagram Bio says “pricing DM”, we will finish McEnroe again –You can’t be serious! This slows down the conversion and turns off busy parents.
Fix: Create a clean pricing page. If your product is different, please provide a range or example. Use clear, confident language. Transparency builds trust.
Need a fresh and professional website? Resourcelly Marketing provides web design services tailored to the tennis business. We have created user-friendly, easy-to-edit pages that can help you stand out without having to have a technical headache. Contact Us here Discuss your project.
5. Looks like a website created in 2004
No mobile optimization. Fonts from the Age of Dinosaurs. Disconnected link. We’ve seen it all. Your website is your digital headquarters, so it’s important to treat it like it.
Modern Expectations: Quick loading time. Mobile friendly. Easily navigate. Clear CTA. Cleaning design.
Not going to hire a developer? Using platforms like Wix, Shopify, or Squarespace, these are great for beginner-friendly platforms.
6. Still not using video (completely)
Video for sale. There is always, there will always be. Tennis is a dynamic visual sport, so why do you still only publish static images?
What’s the movie: Coach introduction, facility travel, student recommendations, short demonstrations.
Tools you already have: Your phone number. Use Instagram reels, YouTube shorts or upload directly to your website.
Want to be a breeze? Use the description to edit your video. Yes, really. Try it.
7. Forgot to sell or keep players
While ignoring your existing customer base, focus on acquiring new players. Sales and retention are where you really make a profit life.
What are you missing: Parents who are willing to buy private courses can join summer camp players, and families who can buy branded equipment.
Solution: Training staff to determine after-sales time. Use automatic follow-up actions. Segment your email list and provide meaningful quotes.
If you are hosting a workshop or planning to share tennis expertise, it may be a smart move to build an online course. Platforms such as Thinkificivic make it easy.
in conclusion
If either one feels uncomfortable, then it’s great. This means it’s time to make a change. Not only are these marketing mistakes outdated, they are blocking your business.
In resource marketing, we will show you how to fix them. Ready to upgrade? Book a free 15-minute free consultation or download our Tennis Club Marketing 101 eBook – the perfect starter with actionable tips you can use right away.
Let’s stop making rookie mistakes and start playing long games.
