Golf Business News – Crazy Swan: A new chapter in golf begins at Mendip Hill

Mad Swans was welcomed to open in October this year, the latest company established by Longshot, Longshot, Leisure and Hospitality Group in 1994. Mad Swans is a new country concept for Mendips, a hangout for Mendips that redefines modern hotels, sports and sustainability.

Eco-Cabin stays behind, is a world-class 12-hole golf course, state-of-the-art driving range (swing barn), Padel and Pickleball, Putt Patch, Putt Patch, Darts and an extraordinary diet experience, all under one roof. Crazy swan reimagines golf. All sports and activities Mad Swans offers are a hub of vitality, relaxation, inclusiveness that goes beyond age and experience.

Mad Swans revolves around a 12-hole course designed by internationally renowned architect Tom Mackenzie. The Mackenzie & Ebert team is a transformation of courses such as Royal Portrait, Royal St. George, Turnberry, Turnberry and Consultant, among others, among others.

Given an overview is unique, designing a course that pays tribute to the legacy of golf while redefining it for today’s players and for the centuries to come. The result is a flexible layout that can play six, twelve or eighteen holes, which not only brings the challenges expected by experienced golfers but also provides the accessibility that new immigrants need.

It reflects a broader, fast-growing industry trend in a more adaptable format. Jack Nicklaus, Tiger Woods and Sir Nick Faldo also endorsed the 12-hole golf course, who recently visited the Madman at Mendips.

360 Golf leads the delivery of Mad Swans’ ambitious golf project, a consulting service with expertise in the main planning, operations and business strategies of golf venues around the world.

360 Golf works with Mackenzie & Ebert’s creativity to find the perfect place to ensure the Mad Swans concept has a solid attitude in business while aligning with evolving market demands, including time, inclusion and player experience.

The founders are aware that Mad Swans aims to expand engagement. The 12-hole movement is quickly gaining momentum and challenging the desires of experienced golfers and newcomers without the need for a whole day while bringing a more relaxed social spirit.

The destination will encourage more women, younger players and families to participate in the sport, away from the traditional form of older member golf clubs. Crazy Sky is an easy to access, social and enthusiastic place. In this way, it reflects a wider shift in the leisure industry as a whole, where accessibility is as important as community as sports challenges themselves.

Mad Swans is set against the backdrop of Mendip Hills, not only a truly novel and exciting addition to the region, but also part of a larger conversation about how golf develops. By combining world-class design, expert operational planning and progressive philosophy, the project is positioned as one of the most visionary hotel and sports developments in the UK.

Unlike the old golf club, the sports and restaurant spaces at Mad Swans were created specifically for openness and enthusiasm. From quality food to pickles and darts, Mad Swans plays a new role again and you will feel the spirit of this place in every class, courthouse and gathering place. Other elements of Crazy Swan include:

Catering outpost: Two restaurants come with menus inspired by Domitchellin’s chef Ollie Dabbous; potted shed (a modern country-purpose menu) and party room (casual pizza, desserts, cocktails and non-alcoholic beverages), designed to make food and drink the center of a crazy swan experience.

stay: 16 Ecos – Carbines (another 32 plans), providing sustainable rural (Bramley amenities, eco-design, electric vehicle charging, re-wild planning), positioning it as a leisure and golf stop product.

Padel & Pickleball: The three high-spec courts of the two sports, breaking into two of the fastest-growing participating markets; inclusive, social formats, supported by coaches from groups or individuals.

Swing barn and putter patches: A covered all-weather driving range with food and drink service directly to the bay

Vibrant mini golf area designed to attract children, family and leisure players.

Other games and social sports: Ar-eenhanced Darts and Shuffleboard bring bar-style gaming to the mix, expanding the appeal of Mad Swans beyond traditional golfers.

Fitness and Health: Equipped with membership, drop-off and courses with a matrix of gyms, ensuring the crazy swan acts as a local community center as well as a golf destination.

Community and Sustainability: Dedicated to revival, tree planting, honeycomb, solar, equivalent salary and inclusive recruitment, and partnerships with schools.

Life is full of rules. Crazy Tianda is the place to put them aside. No dress code, no membership, no unnecessary restrictions – just connect, play and be your own space.

For more information about MAD Swan, please visit: www.madswans.com