ATP Tour
TikTok Tennis Creator Network launches at Nitto ATP Finals
The program brings together a dynamic group of TikTok creators from around the world
November 04, 2025
ATP Tour
via press release
The ATP and TikTok have officially launched the Tennis Creator Network, a global creator program that will debut this week at the 2025 Nitto ATP Finals.
The program brings together a dynamic group of TikTok creators from around the world, giving them unprecedented behind-the-scenes access to the season finale in Turin and the opportunity to connect fans with the sport’s biggest stars.
Connect creators, players and fans
Tennis Creator Network members represent the home markets of nine ATP Masters 1000 events, including @kanoaigarashi (Indian Wells), @jeannemm5 (Monte Carlo), @rafaelescrig (Madrid), @sespo, @luca.campolunghi (Rome), @yuvirayz (Toronto/Montreal), @gabesco (Cincinnati), and more, @之昊Will (Shanghai) and @championsdudigital (Paris), etc. The situation in Miami is to be confirmed. The group has more than 25 million followers on TikTok.
Each creator will follow a rich itinerary of the Nitto ATP Finals, from media days and red carpet moments, to practice sessions and post-match content opportunities – interacting with players and capturing the finals through their unique narrative lens.
A new take on the Nitto ATP Finals
This week, creators will share content on their own channels, the ATP Tour’s official platform and tournament platforms, including TikTok takeovers and mini-TikTok documentaries. The initiative aims to provide authentic, creator-driven perspectives, bring new energy to tennis storytelling and connect with emerging audiences.
“These creators represent a global community that lives and breathes digital culture,” said David Slade, senior director of digital strategy and content for the ATP Tour. “By opening up access to one of our sport’s biggest stages, we are building a powerful bridge between tennis and the next generation of fans.”
“We’re excited to see the birth of the ATP Tennis Creator Network,” added Rollo Goldstaub, Global Head of Sports Partnerships at TikTok. “With players like Alcaraz, Shelton and Djokovic, and a community of dedicated fans on the platform, tennis is thriving on TikTok. Together with ATP, this program allows creators to showcase the sport from their own perspective and help it become an even more important part of global culture.”
Continue the journey
The Tennis Creator Network is a core part of ATP and TikTok’s ongoing global content partnership, launching in August 2025. It builds on ATP’s creative storytelling initiatives, including a partnership with Overtime and the “It All Adds Up” brand campaign developed with Wieden+Kennedy.
In 2026, selected creators will also partner with the ATP Masters 1000 events they represent to expand storytelling and connect with fans throughout the ATP Tour season. Other creators will partner with selected ATP 500 and ATP 250 tournaments to maximize promotion across the ATP ecosystem.
