The Tour pro took LSD. it brings a new business

PGA Tour veteran Beau Hossler made a name for himself and launched his career on the golf course. While he plans to continue pursuing professional golf greatness, he’s also launching a new side business as a coffee entrepreneur.

But the craziest part of Hossler’s story is how it all happened. That’s because Hossler came up with the idea in an unconventional way: spending a master’s week in Costa Rica taking the hallucinogenic drug ayahuasca.

How Beau Hossler Got a ‘Scratch Handicap’ in the Coffee Industry

Hossler had his breakout moment in professional golf before he turned pro. At the 2012 Olympic U.S. Open, a teenage Hossler wowed the crowd by holding the personal lead in the second round and finishing tied for 29th.

He turned pro in 2016 and competed on the PGA Tour in 2018, where he has competed ever since.

The 30-year-old coffee entrepreneur’s career stretches back five years.

In a new video released by the PGA Tour, Hossler explains how he first fell in love with coffee.

“I’m going to tell you some inside information. This is something I haven’t revealed yet,” Hossler began.

Five years ago, Hosler was looking for something to take his mind off golf when he was away from the course and biding his time during long tournament weeks.

He found what he was looking for in coffee.

“It became my refuge on the road from the crazy lifestyle of sitting on the golf course all day,” Hossler said. “I was like, OK, let me go. Let me immerse myself in different things that I really enjoy.”

Hossler turned his attention to coffee and threw himself into it. He prefers a golf metaphor for the transition, describing himself as a “49 coffee drinker” at the start of the journey.

But how did Hossler’s love for coffee evolve into a second career in the coffee industry?

He credits his recent experience with ayahuasca as the catalyst that turned a self-described “entrepreneur at heart” into a real-life entrepreneur.

Beau Hossler’s ayahuasca journey launched coffee business

Earlier this spring, Hossler was feeling uncomfortable on the golf course and in life, as he explained in a video.

“April came around this year and I just wasn’t feeling well. I didn’t feel like myself,” Hossler explained. “I wasn’t playing golf well, but it wasn’t just…something wasn’t right, I just didn’t feel good.”

So Hossler decided to take the advice of some friends and take a big risk in an attempt to rewire his thinking: Travel to Costa Rica and take ayahuasca, a psychoactive substance that triggers intense hallucinations. Without qualifying for the 2025 Masters, this seemed like the perfect week to try his plan.

“I thought, I’m going to go to Costa Rica. Ayahuasca, stay for a week. During the Masters, because I have a week off,” Hossler said. “I had some friends who had done it, and they all had an amazing experience, and they told me you’ll know when it’s time to go. I was like, it’s time to go. So I went.”

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The story gets even weirder. The night before departure, Hossler lost his wallet and convinced a taxi driver to lend him $1,000 in cash, all he had brought to Costa Rica.

“I lost my wallet the night before I went. So I went to Costa Rica and borrowed $1,000 from the driver who took me to the airport. So I had my passport and $1,000 in cash,” Hossler explained.

Ayahuasca is an ancient psychoactive concoction that originated in South America and is made from a blend of two different plants. According to the Cleveland Clinic, “At a chemical level, ayahuasca is similar to psychedelic drugs such as LSD, mescaline, and psilocybin. However, unlike these psychedelics, ayahuasca is rarely used outside of South America.”

Hossler detailed his own experiences with hallucinogens.

“I had an amazing experience going there and felt like I learned a lot about myself,” he said. “For the first time, I’m proud of my golf and the work I put in and giving myself credit. You can’t hide it. It just shows you who you are and what you’re about.”

This trip left him with two major takeaways: one is that he loves golf and will continue to strive for it in his career; Second, he needs to find other things to get involved in to add balance and combat the “lonely” lifestyle of a tour pro.

“I think I just realized that I love golf and I’m going to be really good at it, but I also need my mind to be challenged in other ways. I need to be more well-rounded and, frankly, I think that’s going to help my golf.”

The experience also helped Hossler realize exactly what his non-golf business would be: a coffee business.

“That’s what prompted me to take action.”

And just like that, Hossler’s new coffee company, Beaurista, was born.

Hossler said his business is not licensing deals; He operates it himself.

“This is real, this is not a joke,” he said. “It’s not like, ‘Oh, I just put my name on someone else’s coffee.'” I literally label the bags myself and stamp them myself. I’m doing it. All of this… I’m surrounded by people who really care about me, they do their own thing, but they’re involved, they’re counselors, they help me when I need help, they go out of their way to help me. But in terms of actually doing it, I’m doing it all. Then I would call a consultant to help me strategize, get stuff done, etc. “

To learn more about the founding process of Beaurista, check out the full PGA Tour interview below.