ATP and Nitto Denko Corporation extend landmark partnership into 2030 | ATP Tour

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ATP and Nitto Denko Corporation extend landmark partnership until 2030

Nitto will remain a gold partner of the ATP Tour until 2030 and title partner of the Nitto ATP Finals (ATP end-of-season event)

November 17, 2025

ATP and Nitto Denko Corporation today announced a multi-year extension of their highly successful partnership. Nitto will remain a gold partner of the ATP Tour until 2030, as well as a title partner of the Nitto ATP Finals, the ATP’s end-of-season event.

As title partner of the Nitto ATP Finals since 2017, Nitto has played an important role in elevating the ATP’s flagship event, which will be held in Italy for the next five years. Over the past eight editions of the event, Nitto has played a key role in the event’s success by helping to welcome over 1 million fans to the venue – first in London and since 2021 in Turin.

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Nitto will maintain a prominent presence at the event at on-field and on-field touchpoints, including at the Fan Village, where fans can interact directly with the brand and sustainability themes.

Guided by the ambition to become a top ESG company, Nitto continues to drive innovation at the Nitto ATP Finals, pioneering a series of social and environmental initiatives. Highlights include the Nitto ATP Finals Innovation Summit, an annual conference that brings together thought leaders to explore solutions to sustainability challenges, and the Nitto ATP Finals Torino Green Project, a collaboration between Nitto, FITP and the City of Turin to reduce CO2 emissions and promote environmental sustainability within the host city.

Nitto also invited children and families from UGI ODV, a Turin-based charity that supports children with cancer, to watch the game and walk onto the pitch hand in hand with the players.

Ino Polo, ATP CEO” said: “Nitto has been a trusted partner for nearly a decade. Their commitment to the Nitto ATP Finals has made it what it is today, providing fans and players with a world-class experience. Their impact doesn’t stop there, they fully embrace sustainability and are leading the way in creating an event that drives real, positive change. We are proud to continue working with equally committed partners to take our sport to new heights. “

Hideo Takasaki, Nitto President and CEOsaid: “We are delighted to announce our continued title sponsorship of the Nitto ATP Finals to our stakeholders. Since the launch of our partnership in 2017, we have supported players who strive for excellence, recognizing the parallels with our own Global Niche Top™ strategy. Additionally, the players’ bold pursuit of challenges has proven to be a great success at Nitto A culture has been fostered within the group that transcends organizational boundaries, embraces challenges, and serves as a profound source of inspiration. We remain committed to driving further growth and hope the event continues to surprise and inspire fans around the world.”

In addition to the Grand Finals, Nitto will continue to benefit from year-round brand exposure on ATP Tour digital and social platforms, as well as on-court visibility during medical pauses through dedicated branding by ATP physiotherapists.

Further expanding its footprint in tennis, Nitto also becomes an official partner of the Kinoshita Japan Open, an ATP 500 event in Tokyo.