Stolen Team’s US Ryder Cup deal is the brand’s biggest move to date

If you’ve followed the gear trends over the last few years, you’ll know about swag golf. Maybe the sunglasses wearing the skull cover fell and disappeared under a second. Or look like a putter for modern art, but rolls like a big-name travel stick. Maybe this is the first time you’ve seen someone shaking a “DGAP” hoodie and you have to ask what it means.

Whatever your profile is… Welcome to the show.

Now, in 2025, swag golf is making its biggest move: they are the official luggage partner of Team USA at the Bethpage Black in the Ryder Cup.

that’s right. The swag is now rolling with stars and stripes, and they are the only way they know how to…

Team USA, the way to swag

This year’s partnership is the first formal licensing partnership between Stolen and Team USA. But this is not their first Ryder Cup connection.

Back in 2021, Captain Steve Stricker dug up the swag and designed a custom-made set of hoods as a gift for the captain – a secretive, elegant collaboration that sold out immediately when it was publicly available.

Now? It’s public. Loud. and pure swag.

Captain Keegan Bradley worked directly with the swag crew to design the 2025 U.S. official team luggage and principals, and the results turned out as bad as you expected. Clean embroidery. Custom graphics. The attitude of New York was roasted in every stitch. It is red, white and ruthless.

better? You can have it.

Team USA bags are now available: This is a real replica of the squad that will carry on at Bethpage Black in September.

How We Get Here: Stove Origin Story

The Swag Golf, led by the world of high-end putters and custom equipment, was launched in 2018. Nick stays long enough with premium gear to know two things: Golfers are very concerned about the tools in their bags, and most brands are too afraid to do something edgy and boxy.

So he built something different.

From day one, the stolen goods are related to the quality of the tours advertised by the streets.

Bold colors. Collectable drops. Limited version. And an energy that makes the gear more than just equipment feel like an action to the “old guard” golf venue.

It works.

Today, swag is one of the most well-known independent brands in golf. Not only because of the appearance, but because of the promise behind every putt, principal and accessories they shipped it out.

Stolen Ecosystem

The swag started with putters and principals, but they didn’t stop there.

Now, the swag universe includes:

– Milling push rods that perform at the highest level and appear in the circling bag.

– Principal of Parts Features, Parts Flex and Full Collector’s Project.

– Custom wedges, bags, clothing and accessories, all made of the same design-first DNA.

– Special event drops and Green Grass partnerships generate super limits for collaborative works.

Everything they touch has “you’ve never seen” energy. Once it disappears, it disappears.

DGAP: Don’t give push rods

Stolen goods are not only a brand, but also a mentality. There is nothing better to capture than DGAP, but Tour Tour Concierge – the abbreviation does not give putters.

Attitudes met with hype: “Stop taking golf seriously.”

DGAP is not about disrespectful games. It’s about playing on your terms and actually reflecting your personality.

It has also grown into its own independent identity, appearing in gear, dripping and growing lifestyle lines, capturing the most loyal crowd of swaggy.

Collector’s Site: Welcome to Swagiverse

There are loud gears, and then gear with followers. There are all stolen goods.

The Collector Community is one of the strongest communities in golf.

The limited edition drip sold out in seconds. Facebook groups track baseball cards like resale value and transactions. Principals who sell for $125 can flip three to five times on the aftermarket, and sometimes more.

But the key is more than just flips. People actually play with this thing.

That neon light you saw on your first T-shirt? That’s not for display. That’s the one who got it.

Uncompromising zoom

That’s what makes the swag apart: They planted strategically even when they fell from boutiques to tour and Ryder Cup gear – without watering what makes them unique.

Today, they run a complete brand family:

– Stove Golf is a premium, collectible core line.

– DGAP is a super premium flagship brand that is a loyal fan of the stubborn brand.

– Hometown Golf is some of the swag styles you add to your favorite sports team. From NFL to MLB to alma mater, home town can help you represent.

– Rewind Golf is easier to access and available in Big Box Retail, designed to bring the energy of the swag to a higher price. Rewind is about pop culture and transform some of your favorite movies into your new favorite cover.

Multi-brand structure means that the swag can swell without diluting the core.

Stove golf stays fresh and fresh. Hometown and rewind let players enter the door. DGAP keeps the atmosphere developing, and collectors are fascinated by it.

They also build strong partnerships through Green Grass courses, private clubs, destination resorts and special events, and produce limited co-branded leaders that you won’t find on the website. Just a gear that tells a story in your bag.

Yes, they have grown up. But attitude? edge? The “why” behind it? Still the same. Just with Team USA’s current luggage and cover.

Why the swag is still important

In a world full of safe, traditional equipment and replicating brand brands, swag does very little. They excite golf again.

They have designed ribs. They have the influence of collectors. And now, they have a badge of Team USA on their backs.

Whether you’re chasing the swag drop, shaking DGAP leather on the bag, or throwing a Bethpage Bag on your shoulder this fall, one thing is clear: swag doesn’t try to adapt. Here they redefine what it means to stand out.

Are you ready to “flash” your schoolbag with some new equipment? Book a fit at True Spec Golf.