Shaquille O’Neal: I love driving because I love driving, you can’t drive in New York

Angel Reese is the first basketball player to sign after relaunch the basketball brand. She is getting her signature shoes. Was that announced when it came out? Todd Krinsky: This season will be later this season. Why is she the basketball player you are building, and how does that fit into a bigger storytelling and business arc? Todd Krinsky: If you consider when we really succeed, it is to have these big characters, all embracing within the culture and scope of the courtroom. Shaq is like that. He is bigger than life. He is more than just a center. He changed the game. And his personality is greater than life. Allen Iverson, we signed him in ’96. Apparently, he changed the way players look and dress. He changed the culture of the game. I think this is the angel. – New York Times/June 13, 2025