NBA legend Shaquille O’Neal announced Wednesday a new Signature Cologne, named after himself, that signature will be sold exclusively with JCPenney, an extension of TMZ Sports in the store.
The smell of cologne is described as “a charming fusion of woody amber with vibrant bursts of musk, bergamot, grapefruit and black pepper at the openings”, and “a smooth fusion of cardamom, suede and benzoate, fused by warm warmth, lasting, lasting, tonka bean bean, ammber and musk and Musk”.
The Shaquille O’Neal Cologne costs $55
this Shaquille O’Neal The 4.2-ounce black and gold bottles cost $55 and sold in the store and online for six months before expanding to other retailers.
“This perfume has something to do with being,” O’Neal said. “It’s solid, smooth, and leaves a mark, like I’m going to do in everything I do. I want something luxurious, but still touching, that’s it.”
“Shaq is an incredible partner for us through his Shaquille O’Neal XLG’s big and tall lines, which has been a customer’s favorite for seven years,” said JCPenney’s SVP, GMM Beauty, Center Core & Footwear.
“We are pleased to develop this partnership by introducing his signature fragrance to our collection as we continue to offer affordable luxury products our clients love.”
O’Neal has a diverse portfolio of brands including Pepsi, Vitamin Water, Reebok, Krispy Kreme, Papa John’s, Taco Bell and 24-hour fitness.
O’Neal returns to the NBA
It was reported last month Inside the NBA It is scheduled to be broadcast within a half-hour period after the first ESPN double of the 2025-26 season on Wednesday, October 22.
In recent years, the popular sports studio show has usually run around 50 minutes and rarely ends before 40 minutes. TNT generated NBA tip Will be performed as a pre-match performance.
The program will also be produced by Warner Bros. Television Studios under the TNT Sports brand.
Of course, O’Neal will return to the commentator with Charles Barkley, Ernie Johnson Jr. and Kenny Smith. The 2025-26 season marks an 11-year extension of ESPN and the NBA.
Inside the NBA It will be aired on January 1, Christmas Day, Opening Week, the final week of the season, and other Marquee Live events, NBA playoffs, NBA playoffs, all ABC games.
