All England Lawn Tennis Club [AELTC] Use a threat matrix service designed by Data Science Firm Inges Ingreify, which uses AI to monitor public-oriented social media accounts.
A team of investigators then manually analyzes the system’s tagged content – covering X, Instagram, YouTube, Facebook, and Tiktok – and escalates abuse and threatening content.
During Wimbledon, it is applicable to all players, referees and Wimbledon’s official accounts for men and women’s singles and doubles, mixed doubles, singles and doubles qualifications.
Until the end of the quarter-finals phase, 2,916 posts or comments were verified as abuse, threatening, or discriminatory and reported to the platform.
Of these, 132 were assessed as “medium” or “high” threat levels – prompting further investigations into potential security or law enforcement actions – “angry gamblers” were responsible for 37% of all found abuse.
This is from a total of 228,060 posts (both positive or negative) from temporary positions, and these positions are picked up by the system as they are for monitored handles.
Since last year’s Wimbledon, the threat matrix has been enhanced to capture evolving terms and address troll accounts that have posted the same abuse messages multiple times.
Year-over-year growth may reflect these changes in the way abuse accounts operate.
