Golf Business News – Toptracer and Sweetspot Partners for European Golfers

Toptracer is the world’s number one technology, as well as all-in-one business solutions for SweetSpot, SweetSpot, golf clubs, mountains, simulators and academy, working with golfers in every location in seven countries: Sweden, Denmark, Norway, Norway, Germany, Germany, Austria, Austria, Netherlands and Berjim.
Golf merchants are one of the largest golf chains in Europe, with 300 stores in Sweden, Denmark, Norway, Germany, Austria, the Netherlands and Belgium. Each location is directly on the golf course, where each location has the expertise of a PGA-trained professional.
With Toptracer’s Range Technology and SweetSpot’s booking system, Golfstore members now have an easier way to maximize and manage their revenue.
Now golfers are ready to embrace the development of golf and strengthen their members through these new partnerships.
“We believe that Toptracer is very valuable as a new partner supplier. The Toptracer series is not only a technology upgrade; it is an investment in the future of golf that can help businesses increase profitability, enhance their location and create a modern golf environment that will make people more appealing to a wider audience,” said the CEO of Golfstore, said.
The strongest trend for golf courses in the 2020s is digitalization and driving more with high-tech than ever before. The Toptracer series takes traditional driving range to the next level by providing interactive and fun experiences – delightful for today’s golfers and attracts new games.
Toptracer also usually attracts more than twice the visitors, which is twice the usual driving range. These visits tend to last longer and have higher revenue than traditional scopes. The concept attracts new demographics, and increased interest will lead to additional sales of more members and courses and store equipment.
“Golf vendors and Sweetspot have created a powerful buying group that provides world-class technology to these golf countries,” said Peter Barry, senior director of global sales at TopTracer. “Not only will both become more profitable, but this partnership will provide more space for games than before.
SweetSpot is also a new partner of golfers, effectively complementing Toptracer. While TopTracer generates live playback data, SweetSpot provides a sophisticated business system for handling payments, bookings and packaging – everything from range and emulators to courses and custom accessories. Together, Toptracer and SweetSpot allow clubs to create packaged products and drive sales in ways that were previously impossible. This partnership increases revenue, attracts more golfers, and makes the sport accessible to a wider audience.
Working with industry leaders is part of Golfstore’s strategic efforts to provide digital solutions to make golf more enjoyable and help golfers improve while also enhancing the overall business structure and profitability of Golfstore members.



