In the tennis world, the result is better than words. Whether you are a coach, club owner or tennis entrepreneur, your prospects need one thing to submit: Prove that you can deliver.
But this is a challenge. What if you are just starting out?
What if your new service, program or product has not been proven yet?
The good news is that you can still build trust and credibility when collecting the first review. Let’s explore five wise ways to build evidence, even if your recommended bank is currently empty.
1. Show behind the scenes
One of the easiest ways to prove your credibility is to share your process. The content behind the scenes shows your audience that you are active, professional and committed to their success.
For example:
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Post a video of your setup exercise at the Tennis Academy.
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Share photos of you packing a tennis training kit or organizing an event.
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Live streaming on Instagram during the meeting (allows) and let people peek at your method.
This type of content makes you relevant and helps potential clients feel that they know you even before court or purchase from you.
2. Highlight micro victories
Not every proof needs to be a glowing recommended video. First collect micro victories. These are a small piece of feedback or evidence that your impact is growing.
Looking for:
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A student who mentioned their services in class improved
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After the junior year, parents will thank you casually
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Someone tags your business on Instagram with new tennis gear
Even these small mentions can become social evidence. Share them as quotes, screenshots or stories on your platform (allowed). Over time, these miniature victories pile up and create momentum.
3. Share your own story
Your personal journey on tennis is a powerful form of proof. Whether you have years of coaching experience or building a business from scratch, telling your story gives potential clients confidence in your expertise.
Ask yourself:
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What inspired you to start your tennis business
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What challenges have you overcome
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What achievements have you personally achieved in the tennis world
When you share these stories on a website, social media, or email newsletter, you build connections and credibility before others even start a binge on your service.
4. Use social proof tips
Social proof is not limited to recommendations. You can also build it by connecting your business with an established brand, local community, or popular tennis culture.
Try the following strategy:
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Tag local tennis clubs and organizations in your post
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Work with other tennis professionals for content or activities
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Share user generated content when someone posts about your brand
These actions show that you are a positive part of the tennis community and can enhance your credibility.
5. Offer beta plans or trial periods
If you do want to share zero evidence, consider offering a free or discounted “beta” version of new programs or services to a limited group.
In exchange, these early users are asked to provide feedback and allow sharing of their results. This not only provides you with a recommendation book, but also perfects the product based on real-world insights. This is a victory. Your first client gets value and you will get the evidence you need to promote your business confidently.
Start creating proof now
You don’t have to wait for recommendations to your audience, you deserve their trust. First share your process, highlight micro victories, tell your story and interact with the community.
As long as you keep showing up and providing value, proof will appear.
Next: Prepare to collect powerful recommendations
Watch this video to learn how to even make the most camera shy tennis players and customers leave video reviews:
👉Watch now: How to get camera shy tennis players and customers to leave video recommendations
