If imitation is indeed the most sincere form of flattery, then the Augustan Nationals must have been very happy when they wake up Thursday morning.
After six years of working with IBM, each shot was spliced together in a round of Augusta National in 180 seconds, the first of its kind – the idea of a PGA Tour backed right.
On Thursday, the tour started the “Quick Round”, a new (new thing about the tour) designed to show every shot of a given tournament in minutes or less. Starting this week’s 3m Open and continuing through the FedEx Cup playoffs, the Tour will choose to share a fast-firing version of certain player rounds through ESPN, NBC, CBS and Tour Platforms.
In theory, the new platform offers fans a whole new way to take action at live events in the PGA Tour, another minor tweak to the tour, which originated from the “Fan Forward” survey of this tour and accelerated through the technical enhancement of the Tour’s broadcast partner, resulting in an increase in cameras and covering the action.
“With more cameras and streams covering the PGA Tour, ‘Rapid Rounds’ will provide fans with another way to watch every drive, approach and putter of the featured players displayed on all our media platforms,” Norb Gambuzza said. “’Rapid Rounds’ provides fans with a quick, easy way to interact with their favorite stars and be excited about the live coverage the next day.”
But the PGA Tour isn’t the only governing body trying to wear some new clothes. On Thursday morning, hours before the tour’s platform first made a quick turn, USGA experimented with its own new social video, showing footage of the last three holes in an exciting American junior amateur competition in its social feed.
While the video itself is not far from the traditional highlights of USGA, its editing structure is very similar to that of several highly-respected golf YouTube brands, such as good golf. The style was initially popularized in Augusta National’s 3-minute concept trial in 2019, offering an easy-to-see, easy-to-see media format, and has since brought amateur golfers (and amateur shooting tracer artists) to millions of golf fans over the years.
For beginner amateurs, there is no broadcast window like the American or American women’s public (or TV viewers launched by TV viewers), a format that gives fans the opportunity to access the final moments of the game on a social media schedule, with already Get used to watching golf on their schedule.
The biggest common thread in these two social media experiments is easy to access. If there is one area (some) building golf has made progress slow in the past six months, it is to understand the success that short form content creators like to know the success that they like to be content creators good Discover with golf audiences. Casual golf fans proved think To receive content from golf, but when that content arrives at them in a passive way, they will observe it better. Whether innovations such as “fast rounds” and USGA Tracer videos can attract viewers when these viewers are not required to be asked to watch hours of slow action on TV. I suspect USGA and PGA Tour will find Masters and good Already there: The answer is an emphasis.
