Syntenta Golf has published a new in-depth introduction to the key challenges facing golf course businesses to become sustainable in the water.
Seven solutions and case studies from Arizona and California to Spain and Italy, Leadership Voice and the Principal share their insights.
As 2025 has become one of the warmest years on record, global water shortages have now become an existential threat to many golf companies. And, as AI is expected to double or quadruple its demand for water in 2028 to cool thermal power plants, the industry and agriculture will become big users of competitive supplies.
Formal Global Marketing, Grass and Landscape Director Mark Birchmore said: “We learned from groundbreaking global social media research that analyses 16 million social media posts and global comments, the perception of sustainable golf courses is highly negative, especially when courses are irrigated during heat waves and droughts, especially when courses are irrigated.
“The focus of this feature is on misunderstandings and misinformation around golf and sustainability, and how golf course businesses can better communicate their irrigation strategies and actions, and the broader sustainability benefits they bring to the community, including economic and social benefits.
New features follow Syngenta’s mini documentary series Green report, Demonstrates the leading golf courses’ approach to environmental sustainability around the world.
The series begins with a striking three-part part of Beth Patch State Park in New York, where water collected from old landfills is treated and used for replenishment of irrigation.
Explore new features: How golf becomes water sustainable
