Golf Business News – PGA Unveils New York venue for the Ryder Cup Live event

The US PGA Live unveiled Ryder Cup Live, an immersive fan experience designed to extend the excitement of the 2025 Ryder Cup beyond the grounds of Bethpage Black.
Ryder Cup Live has a range of innovative attractions that enable viewers to celebrate the greatest team event like golf ever. These include the first event at Rockefeller Center, official watch parties and curated watch party kits to bring the thrill of the Ryder Cup to any venue.
“The Ryder Cup live broadcast provides viewers with unprecedented opportunities to participate in the Ryder Cup spirit,” said Jeff Price, chief business and charity official at the PGA in the United States. Whether it’s a high-energy experience at Rockefeller Center, attending an official watch party with the theme of Ryder Cup, or elevating your space to the Ryder Cup celebration with the help of the official watch party kit, people everywhere can watch the drama unfold on Bethpage Black and become part of a whole new way. ”
Ryder Cup Residence at Rockefeller Center
Since the Ryder Cup is only held a few miles outside of New York City, there is no better place to experience the event than in the city center of the Rockefeller Center. The Center Plaza and ice rink at the Rockefeller Center will be transformed into a four-day Ryder Cup display case, open to the public free of charge from 7 a.m. to Thursday, September 25th to Sunday, September 28th.
Ryder Cup Live, created in partnership with GDX Studios, will open all three days of live party and competition at the Rockefeller Center. Attendees can participate in interactive golf challenges, explore dynamic partner events and enjoy special appearances from NBC talent.
Ryder Cup Living at Rockefeller Center Experience:
- Toptracer’s first tee experience Invite you to the spotlight and feel the pressure of the greatest stage of golf. To celebrate the Ryder Cup, the legendary Bethpage Black is about to come to life in Rockefeller Plaza, offering fans everywhere a once-in-a-lifetime opportunity to stand on the tee and perform the iconic opening shot.
- BMW Watching Lounge It is a reimagined lounge experience that can be viewed as a comfortable viewing near the first T-shirt. Attendees can watch the Ryder Cup and take a closer look at the special BMW designed by Ryder Cup captain Keegan Bradley and Luke Donald, equipped with the latest technology.
- Ralph Lauren Celebrating its role in the official costume of the Ryder Cup Team at the Rockefeller Center, where there is the opportunity to shop online for the official Ryder Cup collection and interactive fan engagement moments.
- Michelob Ultra Greenside At the Rockefeller Center rink, attendees can enjoy the official Ryder Cup beer that can be purchased while enjoying comfortable seating and opportunities to take part in putting challenges.
- Ryder Cup Live Bar The Rink at Rockefeller Center is a dual-themed bar celebrating American and European teams’ cocktails, including Elijah CraigThe iconic small batch of bourbon, Sugar land Ryder Cup Cherry Limeade Moonlight, William Hill’World-famous wine selection, Gosling Dark n’s storm. Lite Food products, Elijah Craig Speakeasy lounge area, enhanced reality photo booths and authentic souvenirs will also be part of the bar experience.
- Stolen golf experienceis an exhibition that combines golf, culture and attitudes – a limited edition that is well-known. Inside the rink, visitors will immersively observe the artwork on the official Ryder Cup team bag provided by the swag and even have the chance to win a bag of their own.
Official Watching Party in New York City
In partnership with Jack Morton, bar venues throughout New York City will be transformed into official Ryder Cup viewing party locations during the game. Each watch party offers a premium radio viewing experience and an electric atmosphere, bringing the excitement of Bethpage Black to the heart of the city.
Official viewing party location:
- Westbury – 20 W 38th Street, New York, New York 10018
- Long Hall – 10016, 58 E 34th Street, New York, New York
- Five-Train Golf Center – 3rd Floor, Park Street, New York City, New York City, 10017
- Five-Trail Golf Pioneer Plaza – 883 6th Ave 3rd Floor, New York, New York 10001
- Five-iron Golf Rockefeller Center – Americas 1290 Ave., New York, New York 10104
- Blue Haven Murray Hill – 493 3rd Ave, New York, New York 10016
- Blue Haven Greenwich – 108 W Houston Street, New York, New York, 10012
- Grafton – 126th Street, 10009, New York, New York
- Galway Hooker – 133 7th Ave S, New York, New York, 10014
The Ultimate Party Watching and Home Fan Kit
The Ryder Cup Live Ultimate Watch Party and at Home Fan Kit are well-curated series that contains Ryder-Cup themed party highlights. The Ultimate Watch Party Kit ($975) is perfect for larger parties in a spacious setting, while the at-home fan kit ($295) is tailored to intimate watch parties with family and friends.

Ultimate Watch Party Kit:
- 100 x Cocktail napkins, coasters, souvenir cups, drink stirring and skewer toothpicks
- 20 x table tent
- 3 x bar menu
- 2 x “Quiet Please” paddle
- 3 x window
- 1 x wall flag, hanging mountain flag and pillowcase banner
- Provide customizable digital promotional assets for your venue/club to promote watch parties
At home fan kit includes:
- 1 x CLAIRE NILAN Customized Watercolor Bethpage Black Art Print
- Ryder Cup Product: 2 Ryder Cup Hats
- 24 x Cocktail Napkins
- 12 x mountain top
- 12 x Memorial Cup
- 12 x Beverage Stir and Skewers
- 12 x Flag toothpick
- 8 x Balloon
- 1 x Flying a pentagonal flag
- 1 x US/Team European Table Runners
- The brochures for the Ryder Glass Guide include Ryder Glass History, Trivia, cocktail recipes for Tito’s handmade vodka, Gosling rum, Elijah Craig Bourbon, Michelob Ultra and more.
For more information, visit rydercup.com.



