Golf Business News – Original Penguin Unveiled

Original Penguin Golf has released details of its Spring 2026 collection, featuring bold re-fusion of style and technological innovations designed for today’s stylish avant-garde golfers.
The new Men’s and Women’s series celebrates its legacy with a modern twist, both a great performance of nostalgia, comfort and cutting-edge features that blend in the course once again.
Rooted in the brand’s iconic mid-century DNA, the Spring 2026 collection launches new themes that reflect the evolving golf culture and personal expression while maintaining the iconic playfulness and complexity of the original penguin.
“With the spring 2026 collection, we want to celebrate the personality of today’s golfer, a person who values legacy and innovation,” said Helen Willsmer, European brand director for Primitive Penguin Golf. “From performance-driven fabrics to playful design narratives, this season reflects our commitment to style and self-expression, in the course and beyond.”
Men’s collection
New World Cultural Club
The original Penguin Golf Champion boldly expresses the rise of modern nerd culture. Inspired by the 1940s lounge wear, college charm and country club cool, the capsule features luxurious heritage essentials including the redesigned Earl Polo made from a sustainable blend of performance that offers UPF protection, paired with moisture comfort and timeless style. Lightweight nylon ¼ZIPS, breathable hoodie and packaging-friendly waterproof vest, this is the perfect collection for spontaneous spring rounds, fun golf and social adventures.
Pitt’s Original Book Club
This delivery is an ode to an academic movement that brings preparatory energy to the fairway in bold diagonals, traditional lattices and archival Mungsinger’s geometric forms. A vibrant palette with Malibu Blue, Melon Orange and sun-washed yellows infused with a retro touch of modern appeal.

Plant Club
This line celebrates the celebration of everyday beauty, blending complex flowers and whimsical food and dietary patterns. Breathable bubble balls, nylon fusion shorts and textured Oxford, summer sand and oyster grey effortlessly transition from the T-shirt box to the patio.

School of Visual Arts
Suitable for creative golfers, the capsule shows bold prints, a transparent overlay and a retro but modern twist to trigger the performance of technical uses and lifestyle versatility. Colors such as pirouette pink and web blue surf blue colors are perfect notes between art and athleticism.
Women’s Collection
Penguin Preparation
The exquisite and sporty penguin ready redefines the college classic of modern tailoring and performance materials. It has a hygroscopic curve and stretched out profile, which is a sophisticated effect on traditional golf outfits – moving with you.

Penguin Camp
Camp Penguin Camp is filled with retro charm through bright colors, breeze textures and playful graphics. The collection brings a relaxing touch to the green – ideal for those chasing the sun and scorecards.
Sustainable Development
In spring 2026, the sustainable development mission of the original Penguin Golf can be deepened and leverages eco-conscious materials such as adding recycled yarns throughout the process. Each piece features smart performance with built-in moisture management, UPF protection and four-way stretch. Key comfort features such as a cool nylon belt and soft elastic fixture ensure every swing is comfortable to stylish.
UK golf retailers who are interested in becoming the original Penguin stockists should call 01376 504395 or email golf.europe@pery.com



