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Golf Business News – Income Club launches new AI-driven marketing tool

Revenue Club, the UK and Ireland business growth agency, has launched a new marketing system that has made rapid progress in the services they provide.

The company’s “Marshall” is named “Marshall” and the new technology is developed through many different systems that use AI to timely produce high-quality marketing content for its 250 golf club customer base.

With the responsibility of the German company Wemakefuture SAT, the company specializes in using rapidly growing technologies to develop customized systems to create greater efficiency for the companies they work with.

Matthias Kunz, head of AI and automation at Wemakefuture, is responsible for the project on behalf of the Income Club. “When we talked to the revenue club about the scope of work, we can see the feasibility of creating some new technology for companies to impact their business operations in real time. What we have achieved is a significant improvement in service levels for fast-growing companies,” he said.

Marshall is now used to provide a range of email and social media marketing to most of its client base, providing engaging, relevant and timely content for a wide range of golf courses, from municipal facilities to 100 venues.

“We are delighted that this unique system has helped us achieve early results on behalf of our customers. Now that the USP of the golf course we operate with can be truly clearly demonstrated, we are now able to carry out higher quality marketing in amid the unprecedented demand for our service. ” said Rob Corcoran.

Dan Ferrie, the company's digital marketing manager, was responsible for the completion of the project, and he was also responsible for the provision of organic communications designed for Marshall.

Dan commented: “It's impressive to see the variety of content that the system is producing. Our experience and golf-specific knowledge allow us to refine them before sending out outputs to ensure they match the voice and branding of many different venues. Not only can we improve our capabilities, but we've also raised the standards of online marketing for golf clubs.”

For more details about this and other services provided by the Income Club, please email rob@therevenueclub.co.uk

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