Golf Business News – Igolf launches new campaign to promote female participation
The Igolf program for England Golf has started This is your gameThis is a new marketing campaign to celebrate independent female golfers and encourage more women to control their golf journey.
Igolf’s campaign is the sole provider of the barrier index for non-club members in England, calling on female subscribers to share their experiences about how Igolf empowers them on the go.
This is your game The aim is to get real-life stories from independent female golfers across the country, thus allowing women to enjoy golf and get an experience of using the Igolf platform.
To inspire and divert perceptions, This is your game The campaign will aim to highlight how golf adapts to any lifestyle, providing flexibility, freedom and a new sense of purpose by tracking progress in the game.
Women of Lady Igor from all over the country can share their Igorf stories on social media by using #itsyourgame and explore how the platform supports their journey through access to dedicated ways This is your game The page is here.
One of the hero stories that launched the event was former Lioness Carly Telford, who discovered a new love for the game to become a subscriber. Through Igolf, she has improved her competitive advantage and found a new passion that can support her physical and mental health.
“When I retired, I was always looking for something that made me focus on – for me,” Telford said. “Golf has always been that outlet. Igolf helped me track my progress, build confidence and enjoy the game at my own pace. I love that it gives me the freedom to play when and where I fit me, without stress, just pure enjoyment. For many, it’s a great way to get into golf on their own, and even provide further effort for members of the club.
“There is no more golfing,” said Claire Hodgson, head of Igolf/iPlay. “With Igolf, we are providing women with a flexible way to play – a life that suits them, helping them track progress and feel part of the game. The sport is about celebrating the freedom to play and showing how golf works for everyone.”
The sport reflects the commitment of England Golf to create a passionate, accessible and inspiring environment to allow more women and girls to enjoy golf. With over 1,800 affiliated golf clubs and facilities, England Golf aims to support and empower a thriving community of golfers to make the most of the game.
