Golf and lifestyle fashion brand Travismathew has partnered with iconic Irish brewing company Guinness to create limited edition golf shoes.
Created for golfers who appreciate the details and the story behind it Travismathew X Guinness Daily Pro Hybrid Plus Golf Shoes It is part of the Collector’s Kit, which includes a matching Odyssey push rod cover and is packed in a custom designed shoe box.
The launch of the shoes coincides with the 153rd Open champion, which was held at Real Patrus from July 17 to 20 this year. Only one stone from the route is the Port Bar, which has hosted open-air stars for several years and enjoyed a world-renowned pint for Guinness.
Only 1,759 pairs of shoes will be made – intentionally mentioned Guinness’s 1759 year of founding. Whether you’re a golf, a Guinness fan or a great design, this drip won’t last long. The exclusive product is priced at £180.
- Legacy details, inside and outside: Featured by Guinness’s brand, heels, co-branded tongue locks and insoles, inspired by old-fashioned beverage coasters (also included on matching push rod covers), this brings a long legacy to every step.
- Pint-inspired outsole with all-terrain grip: The outsole is designed to cross any surface to grip, reverberating visually with a freshly poured Guinness, blending performance traction with a bold nod to the collaboration.
- Waterproof upper and iconic Guinness style: Made of a premium synthetic upper, this shoe offers 100% waterproof protection in honor of Guinness pints’ dark brown-rich tones. This is a limited edition look that will be displayed in any weather.
- Lightweight cushioning system: The responsive midsole paired with cushioned insoles provides all-day support and walk-in comfort – whether you’re chasing a birdie or heading to the 19th hole for pints.
“Parting with Guinness feels like a natural health because both brands have a commitment to premium quality and storytelling,” said Travismathew CMO Leif Sunderland. “This collaboration brings the Guinness legacy with Travismathew’s modern style, which feels fresh and authentic to both. This week, at the Open at Royal Portrait, we’re excited to share this moment with the great time of golf.”
Declan Hassett, senior licensing manager at Guinness, added: “We are excited to build premium golf shoes with Travismathew to celebrate our commitment to quality, craftsmanship and to harness the power of sports to create sharing stories.”
To celebrate the launch, Travismathew and Guinness recently visited the historic Askernish Golf Club, one of the last remaining authentic Tom Morris courses on Uist Island in southern Scotland, Outer Hebrews, Scotland. This visit inspired an emotional short film that captured the spirit of collaboration through Guinness’s iconic storytelling while showing off exclusive products. This movie can be watched on the Instagram channel of Travis Mathew Europe (@travismathew_eu).
