Leading axle brand Fujikura Coposites USA has attracted the services of Marcomms Agency The Loop to help drive the brand’s social media output and creative design, and support it in PR and Communications.
As Fujikura continues to carry out its mission of producing the world’s best golf shafts in its dominant market, the cycle’s creative team will immediately begin to enhance storytelling and brand awareness.
Since its launch as Fujikura Composites America, the brand has become the main name for composite shaft design and development, especially in recent years, at the forefront of the after-sales axle category, which has been key.
Recycling social and traditional media and a wide range of industry connections between trade and consumers will support Tengkura’s social media strategy, including content creation and management, to ensure engaging and click-through messaging across all brands’ social channels. The key part of the loop is working with digital content creators to enhance Tengkura’s social media presence and engagement.
The loop will also support graphic design involving product launches and seasonal activities, including sales sheets, social media and digital advertising, as well as managing content shooting to enhance social, networking, advertising and retail marketing ideas.
UK and Europe-centric PR and communications will continue to play a crucial role in Fujikura’s strategy as they hope to leverage and maintain strong media relations. The cycle will also work in the global portfolio of global media partners, which will be a busy year and the Ryder Cup – not to mention highlighting the brand’s dedication to golf in junior and amateur ratings and showing the game’s growth for all players.
Eric Recher, Director of Marketing at Fujikura, said: “We are extremely excited to be working with the Team at The Loop, who have shown a great understanding of not only what Fujikura produces in the world of high-performance golf shaft innovation, but also about what we stand for as a company. We believe Fujikura and The Loop have a shared password for the game of golf.
“The loop will be an extension of our internal marketing team in many ways and will bring a comprehensive expertise in media, design and socializing. Their desire to work with us gives us confidence.”
The driver’s Tengkura shaft has won more victories over the past three years compared to any other axle manufacturer, with the PGA Tour winning numbers nearly doubled compared to its recent competitors.
Fujikura’s flagship axle family of Ventus is trusted by many of the best players in the game, including winners of the first three major champions in 2025, with a recent victory that won an exciting title in an exciting match at Oakmont, and like every major, this type of senior guy puts the ball on the ball.
Indeed, Tengkura has been the number one driver axle on the PGA Tour for the past five years. But, along with the best players in the world, the brand’s mission is to improve Each Golfers’ games help them realize their greater potential Each Swing – From club players to experienced professionals.
“This is a great opportunity to work with one of the main drivers of innovation in the golf industry,” said Paul O’Hagan, a Loop partner, and we are pleased that Eric Recher and his team have shown a belief in our support of them across such a wide range of work.
“We recently visited the Eric and Fujikura teams and were shocked by the energy, attention to detail and enthusiasm for continuous improvement – even their dominance in the category. While many of the Fujikura stories that trust their products are well known, there are many great stories around the brand, but we don’t want new audiences to interact with new audiences, we want to interact with new audiences, we want to interact with new audiences, we want to interact on a global level.”
*Darrell survey reports all PGA Tour numbers.
