Golf Business News – DP World Tour wins the Sports Industry Award for Virus “One Hole” Content
DP World Tour won a prestigious award at the 2025 FEVO Sports Industry Awards after its social media team won the Best Short Form Content category.
The award, held at a ceremony in London on May 15, was a 60-second video broadcast last February, showing Ryder Cup star Tommy Fleetwood, who appears to be trying to make a hole in the back of a cargo plane flying 30,000 feet across Dubai.
The bold concept was shot in a studio with green screen and added CGI special effects, which proved that the virus was in the explosion, attracting 300 million organic video views and 8 million participation.
The video surpassed the best-performing digital content of the trip and received a lot of media coverage.
According to the award’s jury, “The quality of the work and outstanding success reaffirmed DP World Tour’s status as a pioneer in first-class innovative social sports content.
