Golf Business News – Callaway and Ranking Partners to Launch Loyalty Reward Challenge
Global Edition
Callaway Golf partnered with Leadsoble, a leading mobile app for in-car golf games and scoring tracking, launches Callaway Ranking Challenge, a unique loyalty experience that gives golfers the chance to win prizes through play, posting and through ranking platforms.
The Callaway Ranking Challenge runs in the United States from June 18 to September 14, turning golf into a reward through a series of weekly and seasonal challenges. Golfers have earned points in launching tours, inviting friends, and hosting multiplayer games, Callaway Gear and exclusive prizes.
Every week, the rankings feature a comprehensive statistical challenge of branding (such as fairway hit rate or bird percentage) that brings Callaway’s product range into context in the form of a game. Golfers who are top-ranked in a challenge ranking or full match will be eligible for a number of awards, including a limited edition Callaway Golf Bag and Chrome Tour Golf Ball, while the winner of the season award will win a full set of custom Callaway/Odyssey Clubs.
“It’s not just a giveaway – it’s a new kind of loyalty cycle starting from Saturday’s serve time,” said Riley Pratt, CEO of the rankings. “Callaway saw the same thing we did; the future of golf marketing is local, interactive and rewarding.”
For more details, visit www.headerboardgolf.co/callaway-leaderboard-challenge
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