ATP Partner Summit 2025 brings global partners together in Jeddah | ATP Tour
ATP Tour
ATP Partner Summit 2025 brings global partners together in Jeddah
The summit was held concurrently with the Next Generation ATP Finals hosted by PIF
December 18, 2025
The 2025 ATP Partner Summit brings together senior representatives from the Tour’s global partner portfolio.
Written by ATP Staff
The ATP hosted the 2025 ATP Partner Summit in Jeddah, Saudi Arabia this week, bringing together senior representatives from the Tour’s global partner portfolio for two days of collaboration, insight sharing and strategic discussions.
The summit, which coincides with the Next Generation ATP Finals hosted by the PIF, marks the first time the annual partner gathering has been held in Jeddah, reinforcing the growing ties between the ATP and Saudi Arabia as the tour continues to expand its global footprint.
The ATP Partner Summit takes place in a different tour destination every year and has previously been held in cities such as Monte Carlo, Rome, Dubai, London, Estoril and Madrid. The event provides a dedicated forum for partners to engage directly with ATP leadership, exchange best practice and explore opportunities to jointly further grow the sport.
A wide range of topics were discussed during the two-day event, including the ATP’s long-term strategic vision, fan engagement, data-driven decision-making, sustainability and the changing role of sports partnerships. The summit also featured presentations from key external speakers including SURJ, TikTok, Two Circles, GWI and GSIQ, providing insights on platform innovation, partner activation, fan intelligence and performance measurement. Sessions also explores how partners can more effectively activate across platforms and leverage players to deepen fan connections.
In addition to business meetings, partners also experienced first-hand the Next Generation ATP Finals hosted by PIF, including venue tours, player meetings and live competitions, providing a unique opportunity to watch future ATP stars compete.
Speaking at the summit, ATP Chief Commercial Officer Daniele Sano said: “The 2025 Partner Summit follows strong momentum in the ATP’s business plan, including the introduction of five new global partners and the renewal of six existing partner agreements in 2025, reflecting continued confidence in the tour’s long-term strategy and global reach.”
The ATP Partner Summit concluded with the Tour and its partners looking ahead to the 2026 season and beyond, with a shared focus on innovation, collaboration and long-term value creation.
