As Amsterdam marks its 750th anniversary, Ajax pays homage to the city’s rich heritage in a striking new suite for the 2025/26 season.
This shirt is carefully designed by Adidas, drawing inspiration from the waterways that shape the landscape and soul of the Dutch capital. The kit is soaked in fresh aquatic blue and soaked in fluorescent green, and has a fluid on the chest, a wavy pattern that resembles a nod to the flowing canal that defines the city.
This shirt is not only a visual tribute, but also a reflection of the club’s identity. The slogan “It’s in our water” (longer associated with Ajax’s reputation for producing world-class talent) was used to expose the design, connecting the club’s lasting football philosophy to the nature of Amsterdam.
Like the main shirt, this video version contains the classic Ajax logo, along with champion details on the upper back. The logo is engraved on the year of Amsterdam’s founding (1275), the anniversary year (2025) and the city’s three iconic St Andrew’s crosses, which is a subtle but powerful nod to its legacy.
Like the canal below the street, Ajax’s roots flow deeply – this shirt ensures that the whole world sees it.
Ajax’s 2025/26 long-distance kit is now available through the Ajax web store, the official Ajax Fan Shops, Adidas.nl and select retailers around the world.
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