Golf News

Golf Business News – Robot F&B Car on the Fairway at Harbor Links

A new era in the hospitality of the golf course, Brooke Management Team,,,,, robot.com (before Kiwibot), and Port Link Golf Course The first batch of independent food and beverage delivery services have been launched on U.S. golf courses.

Operated at Harbour Links Golf Course in Port Washington since late April, this innovation has transformed the golfer experience by increasing convenience and efficiency.

and robot.comThe service features self-driving robots that provide golfers with fresh food and drinks throughout the course and driving range.

The robot has a secure, temperature-controlled compartment, marking the first step for Brooke Management Group to take the modern port link and rank it to the country’s top public golf courses.

“It’s really one of the most interesting moves I’ve ever been involved in,” said Kelley Brooke, president of Brooke Management Group. “It’s exciting to be the first to ship a robot to a golf course, and the fact that we launched it at Harbour Links makes it even more special. Together, we created something that will change the way that food and beverage services are always experienced in the course.”

North Hampstead Town recognizes the transformative role of robots and strongly supports this initiative. “We are proud to support this forward-looking project that not only improves the guest experience, but also places North Hempstead on the map as a leader in innovation and public-private partnerships,” said town director Jennifer Desena.

The project began in 2024 when Brooke Management Group’s Kelley Brooke worked with Robot.com to adapt to the golf course environment for campus-based delivery technology.

“Watching our autonomous robots seamlessly integrate into port links is more than just a technological milestone; it is a demonstration of Robot.com’s vision for “Physical World API”,” said Felipe Chavez, founder and CEO of Robot.com. “We are showing how intelligent automation can enhance established industries, address real-world challenges such as labor shortages, and provide tangible value today. This partnership proves that our robots are not only building the future, but actively improving operations, enhancing experiences, and empowering human teams.”

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