Greg Norman, former CEO of Liv Golf, has led the upstart golf league since its inception four years ago, leaving Liv Golf. The two-time major champion announced his separation from the league on Wednesday.
Norman breaks the news on Instagram. “After four years of memorable years, I officially closed my time at Liv Golf, and had no reflection on anything but gratitude, pride and achievement,” Norman wrote in a lengthy post.
The World Golf Hall of Fame member details his achievements at Liv Golf, including bringing “innovation and private equity” to the game and “positioning the sport as an asset class.” He also pointed out that he never “waves” and “does the right thing for golf”.
“Together we have built a sport that has changed the game globally. We have created opportunities for players and fans and expanded the golf ecosystem. We have truly globalized the game and expanded the golf reach to fans around the world,” Norman wrote in the announcement. “We have brought entertainment, innovation and private equity into golf (including participating in the PGA Tour) to position the sport as an asset class. It’s an incredible chapter and I’m proud of what we have achieved. My commitment to what we do and still are the right thing to do, the right thing for golf, players and fans.”
Norman ended his message saying he would remember his time at Liv as “great satisfaction and appreciation” and added notes about his future.
“Thank you to all those who have traveled with me during this time. I will always review with great achievements and appreciation. As for what is coming… Stay tuned! Stay tuned! Exciting times. Exciting moments next. Keep on with the next adventure.”
Norman’s controversial term as CEO of LIV
From 2022, Norman’s aggressive nature has played a huge role in setting the hate tone between Liv Golf and the PGA Tour.
He often publicly announced criticism of the trip, leadership and even some of its top players. Criticism from Rory McIlroy and others is returned in kind.
However, Norman’s influence and exposure to LIV have decreased since the Public Investment Fund (PIF), which funded Liv Golf, and Saudi Arabia, reached a framework agreement on a truce in 2023.
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Then in November 2024, Sports Business Magazine Norman will soon be removed from office as CEO of Liv Golf. His substitute will be Scott O’Neil, head of sports business.
Norman confirmed the news in an interview with Andrew Chernoff of Wish-TV in Indianapolis, but added that he will always be “engage with Liv.”
“I’ve seen it [LIV Golf] “From the business model on paper to giving birth on the golf course. Yes. There will be a new CEO. I’m fine. Will I always have a place and be involved with LIV with some ability? Yes, I will have forever. Because Liv has an impact in golf games, I have a small portion and I’m proud of it.”
