Titleist’s innovative fitting process focuses on these 3 key swing indicators

Any club worthy of salt will tell you that data should always guide your device selection. After all, the numbers don’t lie – shooting data often reveals swing trends that most golfers can never discover on their own.
By analyzing key metrics, ClubFitters can identify devices that match your unique swing and dial in the settings to unlock true performance growth, which is especially important for your scoring club, your hardcore.
To find out how the highest level of work, Golf Equipment Director Johnny Wunder recently headed to the Titleist Performance Institute, home to one of the most elite club experiences in the game.
Wunder worked with Titleist Clubfitter Lucas Bro to witness their process firsthand. Any golfer he finds wants the most out of fit, which is very useful.
Iron test 3D
One of the little-known pillars of the Titleist fitting process is its 3D approach. According to BRO, this data-driven fitting method evaluates iron based on three key metrics: Distance, dispersion and Descent angle.
These three indicators form the basis of each iron fitting.
“This is back to this bizarre goal, if you can stop a golf ball on the green, from a more challenging surface, from a longer distance, theoretically you’ll get lower scores.”
Let’s break down how each “D” works.
distance
While most amateurs chase distance, brothers say it shouldn’t be a priority. Instead, fitters focus on distance consistency – especially the reliability of your carry code throughout the bag.
This involves the stability of the dialing speed. Titleist’s Fitters analyzed how nervous a player’s ball speed is in the center and midfield shooting percentage. Target? Flat ball velocity can lead to plane distance.
“When you install 7 iron heads, you want to squeeze the ball as fast as possible on the center hit rate and midfield hits,” the brother said. “If your ball has a flat speed, there is usually a flat line distance.”
https://www.youtube.com/watch?v=NC6JQSAGWF0
Essentially, if your ball speed remains stable, your carry distance will also be.
The second layer distance fitting is the component setting, or from the gap point of view, the degree of separation of clubs.
“The ultimate goal is that you want every club to maintain the same peak height,” the brother said. “If you hit 7 irons 100 feet in the air, you should be able to hit 4 irons 100 feet in the air.
“The physics, mathematics behind it, is that every club should be separated by about five miles per hour.”
The brothers say that from a physics standpoint, the ball speed separation between each club should be about five miles. This not only ensures the appropriate code count gap, but also ensures that the launch window and trajectory of the entire set are consistent. result? A balanced bag that instills confidence so you can attack more greens.
dispersion
The dispersed pattern is a key part of the fitting puzzle. Experts like BRO use decentralized data to assess the club’s number one tolerance, it suits the way players strike and where misfortunes occur.
Smaller dispersion equals more predictability, which leads to better scores.
Descent angle
Many golfers may ignore the drop angle, but experts like Bro will tell you that this is the key to lowering scores. Steeper descent angles can help you stop green balls faster, especially those at long distances.
This sometimes requires players to sacrifice a few yards to prioritize rotation and height, brothers say.
“The golf ball can only do four things. It has speed, has fire, has backspin and has dispersion,” the brother said. “So [the ball’s] Angle to the ground is one of the biggest determinants. ”
“If I make your 7 irons too hot, too low to spin, too flat, all I have to do is make my work very hard,” he said. “So everything I do in the 7 iron, I’m thinking a few steps ahead.”
Every club keeps the whole set in mind.
The fitting of elite clubs is not about chasing numbers, but about getting them to work for you. Titleist’s 3D approach allows expert assembly machines like Bro to convert data into a perfectly balanced collection that fits your swing.
Titleist 2025 T150 Custom Iron
The T150 iron increases distance with firm accuracy. The T150 fakes the player shape with progressive blade length, providing an accurate fusion of speed, stability and consistency, providing the confidence to hit and hold the green from anywhere. The forging design that inspires confidence creates the shape of the player, with a slightly larger head size that can be pure and has additional stability. The raised ball speed 1° stronger loft (vs. T100) combines improved muscle channels with 7 iron and lower eldest son CG to help increase speed, launch and carry. Excellent flight and stability Split high density tungsten produces the best CG with obvious precise shooting stability. Consistent speed and rotation under variable conditions. New VFT technology and progressive groove design provide rotation and speed throughout the face.
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