Golf Business News – Muslim Golf Association has 54 partners to accelerate global growth
The Muslim Golf Association announced a new strategic partnership with Sports & Entertainment 54, which will enable the organization to accelerate its global expansion.
The new collaboration marks 54 as MGA’s official strategic marketing partner, supporting a renewed focus on brand development, storytelling and international growth. 54 will also provide strategic and business consulting to refine and enhance MGA’s brand positioning and discover more opportunities with more golfers in the past to attract more opportunities.
The partnership marks an important milestone in the MGA journey with a shared commitment, culture and community.
The announcement comes after the successful MGA event and new golf program in the UK, as it was held in the PIF Global series held this month at Centurion Golf Club.
MGA’s global footprint was established in the UK, firmly established in the US, with the LPGA Founders Cup offering a similar Got-Into-Golf opportunity in 2024 and bringing the world’s first golf Umrah to Saudi Arabia.
Building on strong domestic and international momentum, MGA is now ready to enter new markets and further expand its global competition Mecca series, which will allow leading players to compete in the World Finals at the Royal Green Golf Club in Abdullah Economic City near KSA.
“This is a moment of change for MGA,” said Amir Malik, founder of the Muslim Golf Association. “We have proven a strong interest in culturally relevant, inclusive golf experiences. With the support of 54, we are ready to convey this message to the world. Their history of growing targeted leadership brands makes them the perfect partner for the next chapter.”
Ed Edwards, 54, commented: “We are honored to be with Amir and his team at a time of change in MGA. They are not only reinventing golf games – they have broken barriers, inspired new journeys, inspired new journeys, and created avenues for players everywhere to work with the sport, regardless of our background or ability, we can work hard to connect with us and be able to stay connected with us on the 54th stage, regardless of our background or ability.
