The 2025 PGA Purchase Summit returned to PGA at its headquarters in Frisco, Arizona earlier this week, offering nearly 1,000 golf industry professionals a three-day deal, innovation, fashion and industry connection.
From July 28 to 30, influential PGA golf professionals, buyers and industry executives from 44 states and 10 countries from 10 countries in the U.S. states and 10 countries gathered at home in Omni PGA Frisco Resort & Spa and the U.S. PGA homes, making this year’s summit the $100.2 billion golf industry.
With 186 leading golf and lifestyle brands showing innovation in the sold-out ballroom, with over $300 million in retail purchasing power on-site, the top of the mountain proved to be a pivotal moment in purchasing the spring 2026 route and building the fall season. The event hosts a variety of educational courses, exclusive VIP purchase dates and nighttime network events.
“The PGA Purchase Summit is more than a party; it’s a productive, seasonal work show that includes American PGA golf professionals, industry experts and key buyers who have a deep passion for gaming. The Omni PGA Frisco Resort & Spa enhances the experience and provides us with an ideal backdrop to enable us to connect, celebrate and promote meaningful relationships.”
This year’s PGA Acquisition Summit was cancelled on July 28, offering more than 500 private dates to invited major buyers, including a select golf brand and 13 educational courses, including retail strategy, leadership and coaching workshops. The opening night features a Vybwear-sponsored fashion show reception where 15 clothing brands are coming up in the runway work. The evening ended with the People’s Choice Award for Fashion Show, with attendees voting for men’s brands – Blanco Clothing, Women’s Brands – All and Best Clothing (Clothing) – A. Putnam.
In the last two days, major buyers and influential PGA golf professionals represent hundreds of golf facilities, top resorts, retail chains and independent stores explore the latest golf and golf lifestyle collections to sell-out exhibition spaces. From household names to breakthrough startups, brands share their latest lines, including J. Lindeberg, Mantra, Greyson, Head Golf, Blanco Clotsing, Holderness & Bourne & Bourne & Bourne & Bourne, Tori Richard, Dunning, 70degrees, 70degrees, Hugo Boss, Baublerella, Baublerella and Johnnie-o.
The golf industry will gather at the 2026 PGA Fair in Orlando, Florida from January 20-23 and return to Frisco, Texas for the 2026 PGA Purchase Summit, July 27-29. More information can be accessed on pgashow.com and pgabuyingsummit.com.
