Experienced industry professional Calle Carlsson has been appointed Chief Operating Officer and Deputy CEO of Caddies Europe, a leading multi-course operator with 21 golf facilities in Sweden, Finland and Spain.
Carlsson, who will begin his new role on September 1 and will begin in Spain and Sweden, brings a wide and accomplished international career in the golf industry and will play a key role in the continued growth of Caddies and its subsidiary Golfstar throughout Europe.
The CADDIES group currently includes golf courses, Cloud Golf Club, Toptee Greenkeeping, Företagsgolfen, Smartgolfa, Greenfee Outlet and Golfresan, as well as Golfresan.
Carlsson has held executive roles in golf management for the past two decades. Most recently, he served as Director of Business Development for European Sports Institution 54, headquartered in London and active in nine countries. The 54-year-old founder is widely regarded as the architect behind the LIV golf journey.
Before his tenure at the age of 54, Carlsson was the CEO of the Spanish golf resort Infinitum (formerly Lumine), run by Troon. He also served on Troon’s International Advisory Board.
“I’ve been following golf stars since our Infinitum partnership began in 2018,” Carlson said. “In the past, there have been many attractive golf industry roles with Sweden. But now, with Caddies Europe (owned and operated Golfstar), I have the opportunity to help shape the future of golf for players and course owners. Being part of this change in leadership is not only fun, but exciting and meaningful. ”
Tony Trigell, CEO of the Group and founder of Europe and Golf Courses, commented: “Carl is one of the most experienced professionals in golf operations worldwide. His international perspective, extensive networking and strategic mindsets – combining practical strategies for the entire Caddies Group, the need for golfers and practical understanding of business courses will become a confident me, a level of confidence. Caddies, Golfstar and our other subsidiaries are in the European golf market.”
