Under Armour officially unveiled the Magniteo Elite 5, its turn-on-not only for its futuristic design, but for the promise of expression.
Called “digital camo”, the launching color track has a destructive black and white pattern that is more sci-fi than football, with visual cues reminiscent of QR codes, prototype schematics and faulty art. It’s an unquestionable look, with loud wear and tear from toes to heels.
But Magnetic 5 is more than just aesthetics. Under Armour rebuilt their control-focused silos from scratch, making boots specifically for players who direct Tempo in high pressure areas – whether it’s shielding, catching or turning the defender inside.
The boot has a new auxiliary upper – a foot-mapping material that will induce the foot with a second peel in response to pressure. Magnetic 5 paired with a targeted silicone strike zone for explosive cutting, enhances spherical grip and lightweight egg plates, allowing control to be at the forefront of each movement.
The launch is revealed in a sleek trailer starring Real Madrid and German defender Antonio Rüdiger, who repeated the word “control” before starting the camera screen into the dark.
The final title appears: “Control is everything.” That is the core message of the boot and its mission.
Magneco Elite 5 “Digital Camo” is now available through Under Armour’s official online store and select retailers worldwide.
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