Golf Business News – Launches New Hotel Choice Pricing at the 2026 Open Championship
The R&A reveals the cost of the new hospitality product introduced at the 2026 Open Championships at Royal Birkdale, which will give fans unprecedented flexibility to move across the courts.
The new hierarchical system is being developed in partnership with two circles and the Mike Burton Group and will include four categories: Signature, Platinum, Advanced and Select.
The top signature kit will give you access to a variety of premium venues, including the 17th green overlooking the 18th hole, a cabin with reserved stand seats, a Q&A with past or present players, a photo with fuchsia moisture, and a quick track access to the open shop. Early bird prices for signature packages range from £2,574 per person + VAT on Thursday, with the last round on Sunday rising to £3,234.
Other layers will provide varying degrees of access choose Tickets offer access to a private area that “brings a relaxing festive atmosphere and exclusive food and beverages while bringing you close to action in the classroom”, as well as a green landscape platform on Royal Birkdale Par-3 4.Th Hole, starting at £270 + VAT.
this platinum The package starts at £1,632 on Thursday and rose to £1,872 on Sunday, with access to a dedicated lounge in Dunes House that overlooks the 15th Green and 16th TEE, as well as a variety of dining experiences, plus the retreat entry, into the retreat and into the Champagne Lounge overlooking the Par-3 7th Green at Birkdale Birkdale.
Next year’s open champion will also make its debut’destination”Packages, tickets, accommodation, tournament hospitality and other golf experiences for travel fans looking for luxury and convenience.
“Our new experience not only provides golf fans with guaranteed position in the championship game, but also enjoys the opportunity to watch the world’s best golfers compete for the iconic fuchsia jugs,” said Brett Tonkyn, senior experience director at R&A.
“Following extensive fan surveys and focus groups, we have developed a new range of packages that appeal to both golf enthusiasts wishing to enjoy an unforgettable experience of attending The Open with family and friends, as well as corporate partners wanting to network with clients and entertain them in an iconic setting, whether that is Dunes House, an immersive experience overlooking the 15th green and 16th tee or The Retreat, a luxury hideaway on to the par-3, seventh hole.”
