Adidas celebrates the competitive power of the new European Rugby Women’s European Cup 2025 movie
Ahead of the UEFA Women’s Euro 2025, Adidas unveiled a new campaign film celebrating the role of competition as a catalyst for growth – showing how support and competition coexist on all levels of the women’s competition.
This short film is the latest part of Adidas globally “You got it” Campaigns promote motivation, support and resilience in sports.
This time, the spotlight is the elite players of the women’s game, including Aitana Bonmatí, Alessia Russo, Jule Brand, Kadidiatou Diani, Lia Wälti and Stina Blackstenius.
The video flips the traditional idea of competition over its head, suggesting that mutual respect between opponents can help unleash new levels of performance. One of the outstanding dynamics is Russo and Bonmatí – competitors on the international stage who use each other’s excellence to improve their game.
“For us, as professionals, competition is huge in everything we do, and personally, it’s a constant source of learning.”
“I think I’m lucky to be surrounded by the best people in the world every day while playing for my club and countryside. My colleagues and peers keep reminding me that the game is not complete and without competition, it’s impossible.”
Wide “You got it” The campaign was launched in 2024 to reframe how athletes experience stress by focusing on the encouragement value of teammates, coaches, family and fans.
Earlier iterations featured stars like Lamine Yamal, Trinity Rodman and Anthony Edwards. Recently, the romp venue starring Lionel Messi and NFL quarterback Patrick Mahomes saw two athletes playing against each other in the Treadmill Challenge – pushing each other to go faster while strengthening the campaign’s core message to the competition.
Whether it is celebrating women’s football, cross-sports friendships or rising stars on the global stage, Adidas continues to pass “You got it” Athletes thrive when competitors inspire – without splitting.
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