Golf Business News – Azalea appoints new managing director as global expansion accelerates
Golf PR and marketing agency Azalea has promoted Luke Frary to the role of managing director, which takes effect immediately as part of its ongoing global growth strategy.
After joining the company 11 years ago, Frary advanced from his former position as Group Account Director to oversee Azalea’s daily operations and was the first to bring the development and diversification of its service offerings to a growing international customer base.
“I am very happy to take this opportunity to help shape this exciting phase in the development of azaleas. Working closely with clients for over a decade, I look forward to strengthening these partnerships and building new partnerships as we continue to expand.
“We are lucky to work with some of the most respected brands in our industry and I am proud to lead such a talented and dedicated team as we continue to grow and perfect the services we provide.”
The strategic appointment marks a new chapter in the Hampshire headquarters agency and is a transition from former managing director Sean Noble to CEO. Noble will focus on working closely with Andy Barwell, founder and director of Azalea, to drive the global growth strategy of Azalea.
“Over the past decade, Luke has grown into a highly respected and dynamic member of the senior team.” “As directors, we are confident in Luke’s ability to develop new avenues in developing our agency skills. We look forward to working closely with Luke as we explore new departmental capabilities and bring an exciting future to the business.”
Frary’s move to promote managing director was to build momentum with Azalea building in the lifestyle and real estate sectors and deepening its operations in North America, the Middle East and Southeast Asia.
Azalea has established itself as one of the leading golf and tourism agencies since launching in 2006, working with world-class courses, resorts and tourist boards including Apes Hill Barbados, Al Zorah City, Costa Navarino, Details – Hospitality, Sports & Leisure, Quinta do Lago, Aphrodite Hills Resort, Terras da Comporta, Troon International, Trump Turnberry and Verdura In addition to travel and destination work, Resort. The agency supports lifestyle and performance product brands such as Ogio and Platform Golf.
More dates will be announced in the coming weeks, marking the busy evolution and growth of the institution.
