5 key takeaways from Bryson DeChambeau’s in-depth YouTube analysis

The idea first crosses your mind during the first ten minutes of Bryson DeChambeau Rest 50 Playing alongside Stephen Curry.

At first, it was just the kernel of an idea. But there’s more to it than that: A Feeland soon, a very real problem.

Why should he bother doing anything else?

That It’s the Bryson Effect, that’s the best I can describe it. He didn’t revolutionize the sport through a bunch of muscles or the laws of physics the way he did through the power of YouTube. It sounds cliché, but the fact is indisputable: Bryson has gone from golf superstar to internet hero, one of the rare people who can simultaneously capture the attention of Mr. Nicklaus and Mr. Beast. Bryson’s channel has 2.5 million subscribers and a steady stream of celebrities and influencers so fans of all backgrounds can participate in golf tournaments without fear of pretense or boredom.

So, how did he do it? I collapsed on the couch—uh, books — After spending a week researching what made Bryson a viral star, I discovered some common themes.

1. Authenticity

I can already feel your eyes rolling. In the eyes of some golf fans (and for good reason), Bryson is not the YouTube star he imagined, spending a lot of his golfing time outside of his heavily edited YouTube bubble (and in The carefully edited bubble of golf television) whines or mopes, or gets into fights with Ryder Cup opponents.

But DeChambeau has told us time and time again that YouTube is where he feels he can be his silliest self. While this may not be reflected in the pained expression that often appears in his thumbnails, it Do It shows in the videos on his channel.

As the cameras roll on his YouTube videos, Bryson shows off a side we don’t usually see on the golf course — he shares anecdotes about his time with great players, approaches his famous guests with curiosity and sincerity, and isn’t afraid to laugh at himself. His vibe is unabashedly goofy and intentionally over-the-top, and while it’s somewhat of a joke, I found it consistent with the person I saw when the cameras were off.

While Bryson may be a fierce—and sometimes overly fierce—tournament competitor, that side of himself rarely comes through in his videos. Instead, his videos feel more like the product of a sports-obsessed 15-year-old than the fever dreams of a coldly calculating businessman.

2. Output value

Bryson isn’t the only pro golfer to enter the world of YouTube in the past few years, but he’s one of the few who is truly committed to the quality and consistency of his production setup.

His footage is shot at tight intervals using a series of high-fidelity cameras and edited with top-notch graphics. on steph curry Rest 50Keen Eyes captured how Bryson waited until his car stopped moving before speaking to Curry to ensure a steadier camera feed and clearer audio, while a combination of drones and numerous shooters ensured no important moments were missed. No, not exactly Citizen Kanebut it’s still impressive.

The fact is, this thing is not That It’s complicated to implement, but many brands with a presence on YouTube fail at simple things, producing videos that disappear into uncaring algorithms within seconds of being posted. If Bryson’s video falls short, it’s by no means due to a lack of technical knowledge, and considering the man at the center of this piece is one of the best professional golfers working today, I give him credit.

3. Algorithm understanding

I’m not sure if all the credit for this belongs to Bryson himself, but it’s clear someone Learn about the real business of YouTube on his track, where videos are ranked according to the amount of attention they attract.

Bryson’s series features a clear, easy-to-understand hook, great thumbnails, and first-minute cuts that combine to entice viewers to keep watching (Rest 50 are the best examples of these characteristics). As his YouTube productions have grown in scale, so have his videos, which now feature (relatively) tasteful product integration and hour-plus runtimes, helping to improve the “average watch time” metric that determines whether a video performs or fails.

4.Celebrity visits!

This is where having an in-depth Rolodex helps. Bryson quickly discovered the truly great skill of a wildly successful content creator: his inbound come to him.

Thanks to his golf reputation and YouTube authenticity, the job of attracting high-quality, highly entertaining guests was made much easier. Celebrities like Steph Curry will join the show because they know they’ll also get something for their efforts, whether it’s YouTube subscribers, golf invitations, sponsorships, or some combination of the three.

5. Golf ability

There’s something to be said for the feeling of disbelief you get when you watch one of the greatest players of this generation trying to break 50 in a two-man battle on the front tee. Whether DeChambeau performs or fails, he is the center of the show—a pervasive sense of endless possibility that provides a dose of lighter fluid in each of his videos.

Is his golf ability good enough to make the game interesting? What Does Bryson have it? No, that’s why so many other pro golf types failed where he succeeded. But all of Bryson’s above-mentioned abilities, combined with his golf talent, make his golf talents hard to ignore.

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